In an ordinary world with simple living, challenges are everywhere. “War Horse” energy vitamin beverage by Reignwood Group fills people with energy to break through limits, pursue their loves, and explore new horizons.
Since its founding in 1984, Reignwood Group has upheld the philosophy of green health, continuously expanding its imported product layout in the Chinese market while promoting healthy lifestyles. This enriches consumer choices and contributes to the diversified and sustainable development of China’s market. In the increasingly competitive global beverage industry, the Group maintains robust market competitiveness through superior product quality and continuous technological innovation. In 2017, guided by its “diversified innovation” strategy, the Group independently developed “War Horse” – an energy drink brand targeting young consumers.
As “War Horse” canned products expanded their market presence and popularity, Reignwood Group responded to growing consumer concerns about beverage quality and health, as well as stricter national food safety and environmental protection requirements by increasing investment in its Baishixin production base. The Group introduced more efficient and environmentally friendly production technologies to strengthen its PET bottled beverage market, expanding the “War Horse” product lineup and diversifying its portfolio.
After careful market research and negotiations, Reignwood Group selected Newamstar as its strategic partner, successfully introducing Newamstar’s PET dry-process aseptic blowing-filling-capping production line compatible with both carbonated and non-carbonated beverages. This marks Reignwood Group’s first PET aseptic production line. The collaboration not only represents a major technological breakthrough for the Group but also establishes a new benchmark for green, healthy, and efficient beverage production, inaugurating a new era for PET bottled functional drinks.
Newamstar is a trusted leader in aseptic technology. As the pioneer and founder of China’s PET bottle aseptic filling industry, Newamstar has continuously innovated and expanded the capabilities of its aseptic blowing-filling-capping solutions. It stands as the only Asian integrator with commercial success in three major aseptic processes: PAA wet-process, hydrogen peroxide dry-process, and electron beam dry-process. Additionally, it is the first Chinese equipment supplier to secure over 100 aseptic line contracts!
For this customized dry-process aseptic line for “War Horse,” Newamstar ensured top-quality performance by assembling an elite project team. The team provided full lifecycle services covering design, manufacturing, installation, commissioning, and production. The implementation of Newamstar’s dry-process aseptic technology not only guarantees the aseptic condition during packaging (enabling preservative-free production) to maintain optimal taste, color, and nutrition but also significantly improves production efficiency and speeds up market entry, enhancing “War Horse” functional drinks’ competitiveness. Notably, the dry-process technology reduces energy consumption and waste emissions, aligning perfectly with Reignwood Group’s green health philosophy and reinforcing the company’s responsible corporate image.
The initial cooperation between Reignwood Group and Newamstar represents a successful practice in technological innovation and sustainable development – a testament to mutual recognition and appreciation. As the client noted, Newamstar’s dedicated team demonstrated professionalism and craftsmanship, integrating aseptic technology with “War Horse” beverages to infuse them with fresh vitality and passion. This will strongly drive the market expansion and influence of PET bottled “War Horse,” marking a highly significant innovative partnership.
We look forward to future collaborations that spark new technological breakthroughs, propelling the “War Horse” brand to new heights and empowering its global expansion to introduce this Chinese energy drink to consumers worldwide.
